LEADERSHIP
Jazerai Allen-Lord
Founder
Jazerai Allen-Lord is a multi-hyphenate creative with deep roots in sneaker & streetwear culture. Currently feat. on Roku Originals, she specializes in women’s storytelling through brand strategy, editorial, and design. Her sold-out shoe with Reebok, released in 2019, has been acquired for the Bata Footwear Museum's archive of Black designers, and in 2022, an award was created in her name by a board of her peers: The Jazerai Allen-Lord Women’s Advocate Icon Award now exists.
Featured in Nike’s “The First Pair,” "Girls Got Kicks" and "Sneakers" the book, Jazerai aka 'NerdLikeJazzy' spent nearly a decade at Complex's KicksonFire, where she began her career as a Staff Writer. There, she interviewed some of the most influential artists of our generation, including Kendrick Lamar, and Lauryn Hill. After the successful launch of her unisex merch line, Jazerai returned home to sneakers, her childhood passion, releasing a sold-out Club C with Reebok and leading creative strategy & messaging with some of the industry's largest brands with her team at True to Size. The agency she founded has repeatedly worked with New Balance, Nike, Reebok, Jordan Brand, and many others on women's focused storytelling. The 100% female-identifying team was recently recognized by AdAge for Creative Excellence, while she was named Top 18 Women Transforming Sneakers and Top 28 BIPOC Transforming the Industry by Business Insider (2020). She has also been listed as part of The Root 100 as one of the top 100 African Americans creating impact in 2021.
OUR TEAM
Dawn Martin
Head of Experience
Dawn Martin began her career overseeing the production of brand events and fashion shows throughout the seasons. She quickly became known for her unique production style; matching emotional triggers with a seamless, organized flow. She has worked on a plethora of activations in fashion, beauty, and entertainment for brands like Pyer Moss, Jose Cuervo, Bobbi Brown Cosmetics, Helmut Lang, Kenzo, Theory, and Adidas. Dawn decided to pivot from fashion to impact. Aiming to change the way the entertainment industry executes human experiences and the stories that it tells, Dawn began honing her skillset on the impact her work and voice could have, and bringing more authenticity into her experience-driven work. Dawn now heads up experience at TTS where she is able to blend her talents and passions to not only push the industry forward but inform and inspire marginalized communities and voices.
MacKenna Lalanne
Senior Designer
MacKenna Lalanne is head of design at True to Size. Currently based in New York, she has over 9 years of industry experience with visual communication and design. “Be nice and do great work!” has always been a motto of hers and over the course of her career she has been fortunate enough to do just that. She is ambitious and always excited by the opportunity to push the boundaries of constraints. With a strong eye for detail and passion for design, her expertise lies within - but not limited to - typography, digital solutions and branding. She’s worked with a wide range of clients including: NYC.gov, Chase, Comcast, Google, New Balance and Goldman Sachs. Her other loves include fashion, anime, manga, and sci-fi books.
Catherine Loverich
Digital Strategist
Catherine Loverich is a seasoned multimedia pro specializing in social media management, digital strategy, content creation, and curated experiences. Her BA from U.C.L.A in Cultural Anthropology gives her a holistic approach to everything in both the real & digital landscape. Building out systems and automations are a favorite part of her work, but making an impact is even more important to her. Her notable clients include: SAKS, Kat Burki Skincare, LG, Tag Heuer, and Lola Media Group.