Check The Fit featured in Tech Crunch
True to Size’s “Check the Fit” framework was highlighted in a Tech Crunch article focused on accountability in DI&E at the workplace.
Kickin’ Facts | Black sneaker shop owners break down the difficulties they face as compared to white store owners
This week’s Kickin’ Facts column in REVOLT is focused on the challenges Black sneaker shop owners face as compared to white store owners.
“Kickin’ Facts” is REVOLT’s sneaker column, written by sneaker expert Jazerai Allen-Lord, where she dives into the culture and discusses all things kicks with a special emphasis on black people who are in the scene, but who the now very-gentrified sneaker industry often overlooks. Come here for the real from an absolute sneakerhead who truly is of the culture.
BI: Top 18 Women Transforming Sneakers
Jazerai was identified by Business Insider as one of 18 outstanding women who are transforming the sneaker industry today. After a nomination process, final inclusion in the list was based on multiple factors including an individual's impact on the sneaker industry as a whole or her impact on an individual company in which she has worked.
Kickin’ Facts | Former FILA designer Cyrus-El talks racism he faced at the company, white employees stealing his Disruptor 2 designs and not getting paid what he’s due
FILA donated $100K in support of Black lives, though they continue to evade Cyrus-El and celebrate his. “The right thing for me is to credit me, publicly, for the fact that I designed the Disruptor 2. Don’t try and play me, and act like it wasn’t me,” Cyrus-El exclusively told REVOLT.
Kickin’ Facts | Black leaders of the sneaker industry demand more than brands’ “Black Lives Matter” posts and donations
Over 200 Black and Brown designers, brand directors, execs, and more in the sneaker industry had a meeting to propose solutions in their field because the BLM posts they saw companies post are cute, but not enough.
Kickin’ Facts | How much responsibility do white influencers who eat off of Black culture have when it comes to speaking out about justice?
With today’s protests for racial equality, silence begets erasure, setting the stage for an already gentrified sneaker culture to expel the voices, stories, and thoughts of Black people.
True to Size on Claima Stories Podcast
On today’s show recorded during Claima Stories Live, an interview series hosted through Zoom in an effort to uplift spirits and offer hope to job seekers of color during the Coronavirus pandemic, we learn how Jazerai went from making $10 per article writing about sneakers to releasing her own sneaker with heritage sportswear brand, Reebok.
Kickin’ Facts | The sad truth on why it’s easier than ever to buy your way into sneaker culture and become a “sneakerhead”
Sneaker culture started on the block. Once upon a time, it meant something to be a “sneakerhead.” But, with open access, it has never been easier to buy your way into the culture that originated from black people in the hood.
Coveteur Feature: We Want More Women in the Sneaker Industry
Jazerai was featured in Coveteur for her impact on the sneaker industry. Here’s a small excerpt below, and click here to read the whole feature.
